About this event
Calling all BMW Car Enthusiasts! 📢
Registration is now open for the first Bimmerlife Experience - Road Atlanta Edition hosted by the BMW Car Club of America (BMW CCA), Peachtree Chapter.
This very first BMW Car Show at Michelin Raceway Road Atlanta is one not to miss. Showcase your modern or classic BMW, your favorite M car or X vehicle, and join us for an unforgettable event filled with thrilling rides, camaraderie, and show awards.
📆 Date: August 26, 2023
⏰ Time: 1:00 PM - 4:00 PM
📍 Location: Michelin Raceway Road Atlanta, 5300 Winder Hwy, Braselton, Georgia
Join us to showcase your modern or classic BMW, your favorite M car or X vehicle, and be a part of an exciting car show! Our participant-judged awards will recognize the most exceptional BMWs on display, with winners receiving trophies! 🏅
Exclusive Prize Giveaways: We have amazing prize giveaways exclusively for BMW CCA members who have renewed or joined the club in the months of July and August. Ensure you're a member to be eligible for these exciting prizes! 🎉
- People’s Choice Award
- Best New Member Car (joined in July and August 2023)
- Best Modern Car (2012 - Present)
- Best Recent Classic (1992 - 2011)
- Best Classic (Pre-1992)
- Kids Choice Award
What other experiences will be at Road Atlanta?
BMW CCA Driving School & Club Racing - While you enjoy the car show, you'll also have the incredible opportunity to see the BMW CCA Driving School and Club Race happening simultaneously. From the track infield, you can watch BMWs in action, speeding around the track and unleashing the thrill of the ultimate driving experience. 🏎️💨
Professional Track Ride Alongs - Sign-up at the car show for track rides sponsored by BimmerWorld. Safety briefing and waivers will be required to sit in the right seat with a professional racecar driver for track laps. Helmets will be provided.
New BMW Showcase - See the new BMW models from Global BMW and see the cutting-edge designs, advanced technologies, and powerful performance of BMW excellence.
Sponsor Booths - Check out all the latest offerings, products, and services from the event sponsors.
Event requirements
This is a BMW Car Club of America event.
This exclusive car show is open to BMW CCA members, so if you're not a member yet, now is the perfect time to join the club! Visit bmwcca.org to become a member and unlock a world of BMW excitement and member benefits. 🚀
A couple of reminders…
- Remember, registration is a MUST to attend and be eligible for the participant-judged awards and prize giveaways. 🏆
- Event waivers will be required at the gate for entry into the track facilities, so be ready to sign them upon arrival. 🖊️
- We kindly ask that you refrain from engaging in activities such as donuts, excessive speeding, or any form of reckless behavior. Let's ensure that everyone has an enjoyable and secure environment to showcase their BMW passion. 💙💜♥️